{"id":625,"date":"2016-03-01T19:42:48","date_gmt":"2016-03-01T19:42:48","guid":{"rendered":"http:\/\/www.ashleyparkin.com\/ap\/?p=625"},"modified":"2016-03-01T19:51:46","modified_gmt":"2016-03-01T19:51:46","slug":"logo-design-identity-pr","status":"publish","type":"post","link":"http:\/\/www.ashleyparkin.com\/ap\/2016\/03\/01\/logo-design-identity-pr\/","title":{"rendered":"Logo Design: Identity PR"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-626\" src=\"http:\/\/www.ashleyparkin.com\/ap\/wp-content\/uploads\/2016\/03\/logoDesign_IdentityPR.png\" alt=\"logoDesign_IdentityPR\" width=\"576\" height=\"243\" srcset=\"http:\/\/www.ashleyparkin.com\/ap\/wp-content\/uploads\/2016\/03\/logoDesign_IdentityPR.png 576w, http:\/\/www.ashleyparkin.com\/ap\/wp-content\/uploads\/2016\/03\/logoDesign_IdentityPR-300x126.png 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p>I was referred to an acquaintance of a former client who initially needed some web editing for her new business&#8217;s web site, but she also expressed a desire for a new logo to go with it. She is a publicist in the music industry who has branched out with her own PR firm called Identity PR.<\/p>\n<p>As a logo, she wanted something minimally sophisticated that emphasized what her business is all about, pointing to Donna Karan&#8217;s fashion logo as a primary example of what she was looking for. Ideally, a logo that was typography-based and can translate well in print and on the Web.<\/p>\n<p>So after some brainstorming, I came up with an &#8220;I&#8221; image made by watercolor brushstrokes to resemble cursive or a calligraphic signature. It also resembles music symbols like a treble clef\u00a0 to reference her music industry credentials.<\/p>\n<p>The text is the same font as the one used in the Donna Karan logo (Aviano), but done in two-tone colors to show 2 words in the title, and I superimposed it on top of the &#8220;I&#8221;. This design merges the minimal sophistication with a distinctive visual to keep the logo from looking too generic.<\/p>\n<p>Click <a href=\"http:\/\/identity-pr.com\/\" target=\"_blank\"><strong>here<\/strong><\/a> to visit Identity PR online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was referred to an acquaintance of a former client who initially needed some web editing for her new business&#8217;s web site, but she also expressed a desire for a new logo to go with it. She is a publicist in the music industry who has branched out with her own PR firm called Identity PR. As a logo, she wanted something minimally sophisticated that emphasized what her business is<\/p>\n<div class=\"read-more\"><a class=\"btn read-more-btn\" href=\"http:\/\/www.ashleyparkin.com\/ap\/2016\/03\/01\/logo-design-identity-pr\/\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/posts\/625"}],"collection":[{"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/comments?post=625"}],"version-history":[{"count":2,"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/posts\/625\/revisions"}],"predecessor-version":[{"id":795,"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/posts\/625\/revisions\/795"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/media\/630"}],"wp:attachment":[{"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/media?parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/categories?post=625"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ashleyparkin.com\/ap\/wp-json\/wp\/v2\/tags?post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}