Logo Design: Amy Lee-Tai

My regular literary agent client referred me to one of her authors, a great children’s book writer. She needed the whole nine yards: a logo, web site, and business cards to introduce both. Of course we started from the beginning with her logo.

Conceptually, she wanted to combine her Asian heritage with her love of books & her writing career. We immediately decided on crafting a visual containing a bunch of books with origami paper cranes, staged in a way that frames her name & occupation. Once the staging was set, I hand-constructed through Photoshop her name using watercolor brush strokes to mimic Chinese brush painting while leaving her occupation in its original serif font.

Here is her finished logo design:


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